Reeve Benaron Works on The Happiness Curriculum

Reeve Benaron is a successful entrepreneur, documentary filmmaker, and author. His films have been screened at the Cannes and Sundance film festivals, and he has been named one of the world’s top ten most influential entrepreneurs by Weekend Edition.


Reeve Benaron began his career as a journalist for Newsweek, then became a producer for PBS Frontline.Here, he produced numerous documentaries with legendary journalists, including Bob Simon and Bill Moyers. In 2006 he left journalism to pursue filmmaking full-time. His feature documentary, Battle for Brooklyn, was released theatrically in 2007 and won numerous awards, like the Audience Award.


In 2009 Reeve co-founded a media technology company called MediaBrix which was acquired by Yahoo! in 2010. After the acquisition, he became Director of Emerging Media, where he launched Yahoo! ‘s first platform for branded entertainment. Reeve Benaron became Head of Yahoo! Studios in 2011 and led the studio’s expansion into original content. In 2013 he left Yahoo! 


He also co-founded a new media brand with investor Jeff Aronson called The Content Strategist, which Digiday has since acquired. He has been involved in many charity works, including a pro-bono consulting project with the United Nations called “Happiness Curriculum“, where he helped to create a global curriculum taught by schools in over 30 countries. Reeve Benaron is also a member of the Clinton Global Initiative and started his own charity, Video Ambassadors.

He explains that Video Ambassadors allows filmmakers to go to developing countries and teach youth how to make films. He has produced multiple films for clients such as Dior, Vivendi, Microsoft Bing, Yahoo!, Google, and many others. Reeve Benaron ran the social media campaign for former New York City Mayor Michael Bloomberg and was named one of America’s top 10 most influential entrepreneurs by Weekend Edition.