The cult beauty company Lime Crime is being acquired by Tengram Capital Partners and veteran beauty industry executive Stacy Pangakis will take over as CEO. Lime Crime is a fashion forward beauty company known for its vibrant, cruelty free and vegan products. Lime Crime prides itself on being a beauty brand designed to allow women to express themselves unapologetically and experiment with new colors, trends and styles. Some of their best selling products include, diamond crusher lip toppers, bright and bold venus palettes and wet cherry glosses.
Stacy Pangakis will be joining the Lime Crime team as the new CEO. She was formerly with beauty company Fresh and brings industry expertise and know-how to Lime Crime. She has a history of creating a strong digital presence and retail partnerships by concentrating on a customer focused approach. This is the perfect fit for the improvements that Tengram Capital Partners hopes to make as they take over operations. They plan to continue the focus on direct to consumer sales as well as cultivating strong partnerships with select retailers. They also hope to create a broader selection of products and introduce new categories into the brands repertoire.
As Pangakis steps up to the plate, Co-founder Doe Deere will step out of day-to-day operations, but continue to stay on as a member of the board of directors. She expressed her excitement about the investment and growth opportunities for the business. She is confident that Pangakis will be able to build on the foundation she helped build and expand the business to new levels.
Tengram Capital Partners is a private equity firm that focuses exclusively on leading consumer and retail companies that own a strong brand. Lime Crime fits the bill with its cult following, strong online presence and room for growth into new and exciting territory.